2017 USPS Promotions & Incentives Program
The mail piece must include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction. The recipient must be able to purchase an advertised product from the website. The mailpiece must contain text near the barcode or image that provides guidance - call to action - to the consumer to scan the barcode or image and conveys information about the landing page or links them to a social media "Buy Button."
Registration: June 15 - Dec. 31, 2017
Program Period: August 1 - Dec. 31, 2017
NOTE: Only one promotion discount can be applied to any one mailing. Applying multiple promotion treatments to a mail piece will not increase the discount amount.