Social Media

5 Strong and Easy Social Media Tactics to Boost Your Social Media Engagement

By: Jessica Davis

Social media engagement is like a health-check for your social media page. If your social media pages have less than healthy engagement levels, they’re not likely to return a respectable ROI. However, creating social media engagement is hard. Even brands that have exceptionally huge followings (40k-50k) sometimes see meager activity on their posts (4-5 likes/shares).

So what really incites audience engagement? The following is a checklist of 10 tricks and tools that answer that question.

1. Consistent and frequent posting

Frequent and regular posting is essential for social media success. Proof of this statement is State Bicycle Co.’s Facebook page. By posting over 80 pieces of content each month, the page has dramatically increased its followers from 4000 is 2013 to over 400,000 presently (that’s a 100X increase).

You don’t have to create all your content, you could source the best content in your niche using a content curation app like DrumUp, or news aggregation app like News360.

2. Consistent branding to boost brand recall

Think orange, anything come to mind? Handicraft-couture brand Etsy has exemplary branding with its trade-mark orange and brown color scheme. By consistently associating your brand with set colors, fonts and a tone of speaking, you powerfully build a personality for it on social media.

A strong identity is great for brand recall. Establishing one can be tricky, when you don’t have a background in design. However, easy to use image editors like Canva can help you overcome that hiccup.

3. Content that inspires emotion

Emotions create engagement because they’re the one of the best ways to connect with an audience. By connecting with your audience on an emotional level, and bonding with them over ideals, beliefs or things that they care about can give your brand an edge over others. A great example of this is the “Like a girl” campaign.

The campaign empowers women by making people realize the negative connotation attached with the expression, “like a girl”. Empowerment is a strong connector. That’s why motivational quotes get shared on social media as much as they do. You could begin connecting with your audience with something as simple as quotes that align with your brand identity.

A quotes overlay app like Quotes Cover can help you quickly create quote covers.

4. Contests to boost social media visibility

If you’ve noticed, several companies are running fairly simple contests on social media. The rules require participants to like, share and comment on the contest post to stand a chance to win something exciting. Easy contest qualifiers encourage more people to participate, and if one of your qualifiers require people to share a post created by your brand, you are not only engaging your audience but also increasing your brand’s visibility in the process.

To brand your contest with a hashtag and then track its movement, you could use

5. Personalized responses and outreach

Personalized marketing can help you really catch your target audience’s attention and get people excited about your brand. In this day and age where marketing is haunting people on every available space, they yearn for brands that really care. By connecting with your audience one-oh-one, you show them that you do.

This could mean something as simple as personalizing emails or extensive like the famous Morton’s Steak House example.

Both require the aid of active social media listening. You could do this by setting up interesting keyword alerts like your brand name and the word ‘wish’ or your brand name and the word ‘want’, and fulfill those wishes. Tools like Brand 24 monitor the scene and notify you of conversations and people that matter so you can pay attention to them.

Author: Jessica Davis

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Has Social Media Killed Print? Not With Millennials in the Mix?

By: Estelle Pin

With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers. But the truth is, millennials love print as much as the generations that preceded them.

Digital can be the preferred method of consumption for millennials, however, content determines how they want to consume magazine media. While Facebook is still one of the leading ways that millennials get up-to-date information, a 2015 study from the Media Insight Project shows that Facebook is the most common point of access for topics like pop culture, social issues and sports.

On the other hand, the GfK MRI Survey of the American Consumer suggests that magazines with less newsworthy subjects, like autoshop and gaming, continue to do well in print sales. This may be partially because of general concerns over the rate at which all print materials become outdated—especially in our quickly evolving technological society. Popular blog millennial marketing quoted one millennial saying of another informational print source; “Part of my complete disinterest in textbooks comes from the fact that the second a book is published today; it is pretty much obsolete.” This same concern can easily be said of news and technology magazines today.

So, what are millennials looking for in print content?

Conventional wisdom says that this upcoming generation of digital natives doesn’t want to pay for content it thinks should be free. The Media Insight Project survey mentioned earlier found millennials seem to gravitate to the tactile experience of print—enough to tip the scales in favour of paying—even for the same content. Most millennials agree that access to news was a civic and democratic right, but even here they were also willing to pay more to get it in print rather than digitally. More than one-fifth of the survey respondents had opted to pay for magazine subscriptions last year, even when a digital version was available cheaper or for free.

The troubling reality for publishers is that even though print subscriptions are being purchased, but they’re also being shared. One of the most common ways people consume magazine content, digitally or otherwise, is socially. When it comes to print news publications, four in 10 millennials are reading someone else’s subscription.

It’s hard to say if sharing a hard copy takes potential subscribers out of the consumer pool, or is adding potential customers into it, but a 2012 study by Scott McDonald for Condé Nast that spanned 20 years, showed that overall, print readership among 18-34-year-olds has gone up dramatically. This was true for all cases, except where content was losing relevance among generations, such as women’s service magazines, which did not see the same growth.

Sports Illustrated finds the right balance

Sports Illustrated continues to understand each of the factors that drive an audience to print or digital and has succeeded in cross-platform dominance through clean integration. How did Sports Illustrated pull it off? By creating two types of content in the same publication (both in digital and print): the time-sensitive sports news information and evergreen content of “Extra-Mustard; where culture meets sports.” Furthermore, a Sports Illustrated magazine lives to be shared—on your coffee table, handed around until dog-eared. Online, it incorporates well-integrated social media to produce a wildly successful and shareable digital publication.

The takeaway

Content is king. And content remains the determining success factor for a magazine, whether it’s sold digitally or in print. With the right content, print magazines can indeed charge more for their physical copies, without qualms from the generation that expects all information to be available on demand. Publishers making a decision to be digital- or print-only should take into consideration both how quickly their content loses its relevance, and how easily shared it can be. With six in 10 millennials turning primarily to each other for recommendations for news and information, the best marketer is the audience. So social media might not be the enemy after all. It may very well have bolstered success of print publications.

Author: Estelle Pin

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6 Hot Tips to Rock Your Social Media Results

By: Susan Friesen

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

Author: Susan Friesen

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