Programmatic

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'

Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to appear next to offensive content.

In the UK this week, regional news publishers are hammering home the message that advertisers can’t trust “blind programmatic” ad programs to provide brand-safe environments – while touting their own abilities in this area, naturally.

A group of 24 publishers of regional British newspapers and news broadcasters that belong to the 1XL partnership, an alliance of local news brands, have signed an open letter to advertisers. It warns advertisers that placing ads programmatically without sufficient safeguards run the risk of appearing next to content from terrorist sympathizers, fake news publishers or other objectionable sources.