Comparison

The Economics of Mailing a Catalog vs. Postcard

The Economics of Mailing a Catalog vs. Postcard

To compare the economics of mailing a catalog vs. mailing a postcard or direct mail piece, you need to compare the cost of mailing, the different response rates, the breakeven and the profitability of the different formats.

Catalogs would cost between 50 cents and 80 cents in the mail with the cost of printing, paper, postage, mailing lists and creative. A postcard would cost between 22 cents and 35 cents to print and mail. Therefore, breakeven can be compared as follows: