Direct Mail

Cookie vs The IP

Cookie vs The IP

Did you ever compare two products side by side to determine the best fit for you? Credit card companies, automobile manufacturers, technologies companies, hotels, etc. all use this method to allow a customer the ability to see the differences between their offerings and from that, make an informed decision that fits their needs and budget.

If your using cookies today, it is critical for your business to also understand what it is and is not.

Whoops! From Error to Opportunity

Whoops! From Error to Opportunity

I LOVE MAKING MISTAKES.

Why? Because, like silly putty, the slinky and post-it notes – all the result of fortuitous mistakes – they offer an opportunity for break-through opportunities. In advertising, when we make a mistake for all the world to see, it’s embarrassing and makes us take a hard look at our proofing process. But c’mon, sometimes it’s funny, and it could even go viral!

Abandoned Carts

Abandoned Carts

Everyone is familiar with them: You know when you visit that web page because you want something but then get cold feet? That's considered an abandoned cart.

According to the Baymard Institute, the average abandoned cart rate is hitting almost 70% of the time, which accounts for trillions of dollars left uncollected. While this looks to be a huge missed opportunity, there is a light at the end of the tunnel. The good news is, over 63% of these carts can be converted, and lucky for you, we are driving the train.

While many solutions for abandoned carts revolve around the ease of checking out, it is also extremely important to quickly maintain the conversion.

Did you know that if you were to follow up with a direct mail piece to those shoppers who have abandoned their cart and lure them back to your site, they will likely spend on average, 55% more than they were originally going to spend?