Cookie vs The IP

Cookie vs The IP

Did you ever compare two products side by side to determine the best fit for you? Credit card companies, automobile manufacturers, technologies companies, hotels, etc. all use this method to allow a customer the ability to see the differences between their offerings and from that, make an informed decision that fits their needs and budget.

If your using cookies today, it is critical for your business to also understand what it is and is not.

Whoops! From Error to Opportunity

Whoops! From Error to Opportunity

I LOVE MAKING MISTAKES.

Why? Because, like silly putty, the slinky and post-it notes – all the result of fortuitous mistakes – they offer an opportunity for break-through opportunities. In advertising, when we make a mistake for all the world to see, it’s embarrassing and makes us take a hard look at our proofing process. But c’mon, sometimes it’s funny, and it could even go viral!