The Marketing of Higher Education

By: Sappi North America

Verticals from Sappi North America looks at individual vertical markets and examines the unique challenges, traditions, and idiosyncrasies each faces when communicating with its target audience.

This edition focuses on the marketing approaches used by America's colleges and universities. With nearly 5,000 institutions of higher education in the U.S. alone, the competition to attract bright, highly motivated students is intense.

Today's colleges and universities are at the forefront of adopting cutting-edge information delivery platforms and arriving at effective balance between print and digital, and social media.

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